A senior GTM strategist working inside your team — combining sharp strategy with hands-on execution until your revenue engine runs without you having to reinvent it every single month.
Spots limited each quarter · Only founders we can meaningfully move the needle for
You’ve spent months — sometimes years — building something the market genuinely needs. The product works. Early users are excited. Yet revenue remains inconsistent, unpredictable, or simply non-existent.
Most African founders discover the gap the hard way: vague positioning that fails to convert, random outreach that produces little pipeline, and the crushing reality that a full-time senior commercial hire costs more than most early-stage companies can justify.
The gap between product-ready and revenue-ready is not a technology problem. It is a strategy problem. It is a positioning problem. It is an execution problem. And it is entirely solvable when the right systems are installed.
A senior GTM strategist working inside your team — without the full-time executive cost — building and running the complete go-to-market engine with you.
You will not watch videos. You will not fill out generic worksheets. You get a strategist who has built revenue engines before, working directly inside your company — applying proven go-to-market thinking to your specific product, your specific market, and your specific constraints.
African business context is built into every recommendation, not added as an afterthought.
A world-class Chief Revenue Officer typically costs $200,000 or more per year. This retainership delivers comparable strategic depth and execution support at a fraction of that cost.
NGN 200,000 / month
3-month minimum · Spots limited to 3–4 founders per quarter
Value-based retainership for founders ready to install a real, compounding revenue engine.
We do not hand you a strategy document and disappear. We stay until the system is producing results and the team can run it.
We begin by rigorously examining where you actually are — product, market fit signals, team capability, current revenue reality, and the precise constraint that is currently blocking growth. No assumptions. Only evidence. Most founders discover the real bottleneck is not the one they initially believed.
We sharpen your Ideal Customer Profile, lock in market positioning that creates clear separation, and craft the core message that makes the right buyer immediately say “this is exactly what I have been looking for.” Specificity becomes your competitive advantage.
We construct your complete sales motion — pipeline stages, outreach sequences, objection handling, pricing structure, and the leading indicators that tell you in real time whether the system is working. We build systems, not hope. Consistency over hustle.
Once the engine is producing reliable results, we shift focus to optimisation — improving conversion at every stage, hiring the right people around the system, and installing the reporting structure that lets you see around corners and make decisions with confidence.
We are deliberately selective. We only work with founders where we know we can create meaningful, measurable impact.
“Before working with Sani, we had a product and pitch decks. Ninety days later, we had a functioning pipeline, a sales playbook the whole team could use, and our first three enterprise clients signed. He does not just advise — he builds alongside you.”
“We were pitching everyone and closing no one. Sani helped us get specific about who we were actually for, rewrote our positioning from scratch, and rebuilt our outreach entirely. Revenue doubled in our first quarter working together. I wish we had done this eighteen months earlier.”
“Bringing in a fractional GTM strategist at our stage was the single best decision we made. Sani thinks with the depth of a Chief Revenue Officer but moves with the urgency of a founder. That combination is genuinely rare, and it shows in the results.”
I am the Principal Consultant at P. Gonze Consultancy and a fractional GTM strategist who has worked inside $1M+ revenue teams — not reading about how they operate, but operating inside them, carrying targets, and driving results day after day.
I founded P. Gonze Consultancy because I kept watching brilliant African founders build products the market needed — and then watch those same products stall because nobody had installed a real go-to-market engine. The strategy, the systems, and the execution discipline that change that outcome — that is what I bring to every engagement.
I have worked with founders across fintech, SaaS, agritech, and logistics — at different stages and across multiple African markets — helping them move from “we have a product” to “we have a revenue model that compounds.” My work lives at the intersection of sharp strategy and relentless execution. One without the other is simply expensive.
I also believe African founders deserve world-class GTM thinking that is designed for how business actually works on this continent — not recycled frameworks built for Silicon Valley companies operating under completely different conditions.
Book a free 30-minute GTM Diagnostic Call. We will identify your biggest revenue blocker and map the exact next steps. No obligation. No pitch theatre. Just clarity.
Book Your Free Strategy Call →Spots are limited each quarter. We only take founders we know we can move the needle for.